Lead Systems That Work
Marketing Strategy
A 30-50 Page comprehensive review outlining an actionable, step-by-step strategy that will undoubtedly grow your agency.
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  • Gathering a punch list for marketing assets and URLs
  • Review of analytics data (as far back as it goes) to find lead generation opportunities
  • Review of all directory listings currently used (clutch, awwwards, LinkedIn, etc)
  • Recommendations for areas of improvement
  • Listing of at least 30 potential agency partners and contact information
  • Review of current web language and positioning (for use in writing profiles and cold email campaigns)
  • Review of current lead generation channels and recommendations for new channels to pursue (SEO, directories, meetups, partnerships, podcasts)
  • Email scripts for anywhere a cold email is recommended
  • Interviews with 3 clients to better grasp what makes your agency unique - these takeaways will be used to improve messaging for both cold emails and directory profiles
  • 30/60/90-day marketing plan with a heavy focus on ROI
  • Recommendations for new directories to pursue
  • List of 10 conferences to attend
  • List of best sales practices for booking at least 10 meetings per day
  • Review of lead qualification process (from contact form to meeting booked)
  • Current & Past client actions: recommendations for how to improve ROI from current clients cold email template and action items for referrals
  • Recommendations for a remarketing/PPC campaign
Ideal Client Outreach
One of the most effective means of reaching your target customers is to message them directly. Using highly-targeted email outreach, we book meetings with these ideal clients and pass them on to your sales team.
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  • We create lead lists based on the criteria we agree upon (revenue size, geographic location, employee size, vertical, etc)
  • Extensive research is done by a team of marketing experts for each company/contact
  • 25-50 customized emails sent to ideal customers each week
  • Monthly meetings to discuss campaign progress, and make necessary adjustments
  • We guarantee meetings with your ideal clients, every single quarter