Sid Lee wanted to be able to reach C-Suite decision makers of the professional service's industry in the specific target
markets (Toronto, New York, London & Berlin).
Sid Lee's goal was to devise a plan to help their business development team in the following 3 missions.
- Create a strong pipeline of sales for 2 different regions (North America and Europe)
- Increase brand awareness in this new segment market
- Automate sales cadence to help their business development team save tim and focus on closing deals